Why Google’s Search Dominance Is Slipping: The Impact of ChatGPT, Bing AI, Gemini 2.5, and Veo 3

Why Google’s Search Dominance Is Slipping: The Impact of ChatGPT, Bing AI, Gemini 2.5, and Veo 3 Is Google Losing Its Grip? The Rise of AI Search Tools For more than two decades, Google has been the undisputed king of internet search. Its search algorithm shaped the way the world accessed information — making Google synonymous with “search.” But the digital landscape is shifting rapidly. Since the launch of ChatGPT by OpenAI in November 2022, Google’s once unshakeable dominance is showing signs of strain. A compelling graph by ARK Invest, based on SimilarWeb data, reveals a subtle but undeniable decline in Google’s share of global search traffic. Google’s traffic share dropped from roughly 99% pre-ChatGPT to closer to 95-96% by early 2024 — a seemingly small dip with outsized consequences. Chapter 1: Understanding the Decline in Google Search Traffic From early 2021 to late 2022, Google maintained an iron grip on global search traffic. But post-November 2022, ChatGPT’s emerg...