Yesterday, I had a routine experience that sparked a profound realization about the future of marketing. While grocery shopping, I remembered I had run out of hot chocolate powder. Wanting a healthier option, I turned to ChatGPT, which promptly recommended several brands featuring 70% dark chocolate and low sugar content. This simple interaction as a consumer and a digital marketer led me to a fascinating question: could the next big frontier in marketing be brands creating advertisements specifically tailored for AI agents rather than directly targeting human consumers? In this blog, I will explore how AI-driven consumer behavior is reshaping the landscape of marketing, the potential for AI-targeted advertisements, and what this means for brands and consumers alike. The Shift in Consumer Behavior AI-powered tools, such as ChatGPT, Alexa, and Google Assistant, are increasingly becoming the go-to choice for consumers seeking personalized recommendations. These AI agents are transforming...
Part 2: The Dark Side of AI in 2034 Despite its promise, AI also presents several significant challenges that could disrupt social, economic, and political landscapes by 2034. Here are some of the critical risks: 1. Job Displacement and Economic Inequality Example: Automation of jobs in industries such as manufacturing, transportation, and retail will lead to widespread job losses, with millions of people displaced. According to studies by McKinsey, automation could eliminate up to 800 million jobs globally by 2030. Impact: Job displacement will disproportionately affect low-skill workers, leading to increased unemployment and economic inequality if reskilling programs aren’t prioritized. Countries like the USA and India, with large workforces, could face serious disruptions in traditional labor markets. 2. Privacy and Surveillance Concerns Example: AI systems are expected to power pervasive surveillance in public and private spaces. Countries like China have al...