Yesterday, I had a routine experience that sparked a profound realization about the future of marketing. While grocery shopping, I remembered I had run out of hot chocolate powder. Wanting a healthier option, I turned to ChatGPT, which promptly recommended several brands featuring 70% dark chocolate and low sugar content. This simple interaction as a consumer and a digital marketer led me to a fascinating question: could the next big frontier in marketing be brands creating advertisements specifically tailored for AI agents rather than directly targeting human consumers? In this blog, I will explore how AI-driven consumer behavior is reshaping the landscape of marketing, the potential for AI-targeted advertisements, and what this means for brands and consumers alike. The Shift in Consumer Behavior AI-powered tools, such as ChatGPT, Alexa, and Google Assistant, are increasingly becoming the go-to choice for consumers seeking personalized recommendations. These AI agents are transforming...
In the ever-evolving landscape of customer expectations, businesses are continually challenged to exceed what their clientele demand. One critical element in achieving this is the maintenance of high standards across all levels and operations within an organization. The journey to this realization has been marked by both significant successes and costly failures, each serving as a lesson on the importance and implementation of high standards. This essay explores the intrinsic versus teachable nature of high standards, their domain-specific application, the necessity of recognition and scope, the skill involved, and the overarching benefits they bring to an organization. Intrinsic or Teachable? A foundational question in the pursuit of high standards is whether they are intrinsic to individuals or can be taught. The analogy of teaching basketball players underscores this debate: while one can learn many skills, certain traits, like height, cannot be taught. However, high standards, unli...