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The Rise of AI-Driven Consumerism: Will Brands Advertise to AI Instead of Humans?

Yesterday, I had a routine experience that sparked a profound realization about the future of marketing. While grocery shopping, I remembered I had run out of hot chocolate powder. Wanting a healthier option, I turned to ChatGPT, which promptly recommended several brands featuring 70% dark chocolate and low sugar content. This simple interaction as a consumer and a digital marketer led me to a fascinating question: could the next big frontier in marketing be brands creating advertisements specifically tailored for AI agents rather than directly targeting human consumers? In this blog, I will explore how AI-driven consumer behavior is reshaping the landscape of marketing, the potential for AI-targeted advertisements, and what this means for brands and consumers alike. The Shift in Consumer Behavior AI-powered tools, such as ChatGPT, Alexa, and Google Assistant, are increasingly becoming the go-to choice for consumers seeking personalized recommendations. These AI agents are transforming...

V-Empower, Inc. featured in PC world

V-Empower, Inc. (Local Company) featured in PC world V-Empower Solutions Pvt. Ltd. a subsidiary of V–Empower Inc. is the only local company from Hyderabad who was instrumental is developing one of 20 cool iPhone Applications by PC World Magazine. This project was lead by ww.Golfflyover.com and V-Empower, Inc, is one of 2 partners who used Google EarthTM in designing and developing golf course flyovers. V-Empower research team in Hyderabad has done remarkable role in researching and drawing more than 10,000 golf courses (180,000 holes) online in less then 5 months. A golf course flyover is a virtual tour showing every hole of a golf course as if you were riding in a helicopter. PC World (the most widely-read computer or business magazine among all purchase influencers, with a readership of over 4.8 million) has published an article about 20 Cool iPhone Applications and it featured GolfFlyover's Golf Course Mapping Application A fine to...