Yesterday, I had a routine experience that sparked a profound realization about the future of marketing. While grocery shopping, I remembered I had run out of hot chocolate powder. Wanting a healthier option, I turned to ChatGPT, which promptly recommended several brands featuring 70% dark chocolate and low sugar content. This simple interaction as a consumer and a digital marketer led me to a fascinating question: could the next big frontier in marketing be brands creating advertisements specifically tailored for AI agents rather than directly targeting human consumers? In this blog, I will explore how AI-driven consumer behavior is reshaping the landscape of marketing, the potential for AI-targeted advertisements, and what this means for brands and consumers alike. The Shift in Consumer Behavior AI-powered tools, such as ChatGPT, Alexa, and Google Assistant, are increasingly becoming the go-to choice for consumers seeking personalized recommendations. These AI agents are transforming...
Win an iPad, an iPod and More ! Basic Guidelines for Participants * All entrants must sign up to follow Sanjay Puri on Twitter via @spuri to be eligible. * Submit a high-quality .JPG, .TIFF or .BMP file of a photograph, taken in India, that best shows something in India that inspires you. * The submitted photograph may be edited or be the combination of various images, provided all images are the exclusive property of the Entrant. * Starting March 30th, 2010, SanjayPuri.com will be accepting photos for entry into the India Inspires Online Photo Exhibit. The submitter's photos will be judged by the Judging Panel, and the winning entrants will have their prizes shipped within 30 days of the end of the contest. Prizes for the second place and honorable mentions photos (including iPods) will also be awarded. * Contest entries must be received by April 30th, 2010 11:59 P.M. EST. * Winners will be announced at http://www.sanjaypuri.com on May 10th, 2010 @ 12:00 noon EST.