Yesterday, I had a routine experience that sparked a profound realization about the future of marketing. While grocery shopping, I remembered I had run out of hot chocolate powder. Wanting a healthier option, I turned to ChatGPT, which promptly recommended several brands featuring 70% dark chocolate and low sugar content. This simple interaction as a consumer and a digital marketer led me to a fascinating question: could the next big frontier in marketing be brands creating advertisements specifically tailored for AI agents rather than directly targeting human consumers? In this blog, I will explore how AI-driven consumer behavior is reshaping the landscape of marketing, the potential for AI-targeted advertisements, and what this means for brands and consumers alike. The Shift in Consumer Behavior AI-powered tools, such as ChatGPT, Alexa, and Google Assistant, are increasingly becoming the go-to choice for consumers seeking personalized recommendations. These AI agents are transforming...
Sarah, a diligent university student, was feeling overwhelmed as her final exams approached. With multiple subjects to study and term papers to complete, she knew she needed a plan. That’s when she remembered a technique her professor had mentioned in class— Mind Mapping . Determined to take control of her studies, Sarah sat down at her desk, drew a large circle in the middle of a blank sheet of paper, and wrote “Mind Mapping” at its center. From there, she began to build out the branches of her mind map, each representing a key aspect of her study plan. The Branches of Success 1. Habits: Building a Routine Sarah knew that success wasn’t just about hard work, but also about consistency. She created a branch labeled “Habits” and began to map out her plan: Plan: She set a daily study schedule, deciding to study from 9 AM to 12 PM and again from 2 PM to 5 PM, ensuring she had enough time to cover all her subjects. Study: Each study session was dedicated to a specific subject, wi...