Yesterday, I had a routine experience that sparked a profound realization about the future of marketing. While grocery shopping, I remembered I had run out of hot chocolate powder. Wanting a healthier option, I turned to ChatGPT, which promptly recommended several brands featuring 70% dark chocolate and low sugar content. This simple interaction as a consumer and a digital marketer led me to a fascinating question: could the next big frontier in marketing be brands creating advertisements specifically tailored for AI agents rather than directly targeting human consumers? In this blog, I will explore how AI-driven consumer behavior is reshaping the landscape of marketing, the potential for AI-targeted advertisements, and what this means for brands and consumers alike. The Shift in Consumer Behavior AI-powered tools, such as ChatGPT, Alexa, and Google Assistant, are increasingly becoming the go-to choice for consumers seeking personalized recommendations. These AI agents are transforming...
Lois had a deep passion for supporting indigenous communities, especially the artisans in remote villages of Jharkhand, India. She believed that their exquisite craftsmanship deserved global recognition. To turn this vision into reality, Lois started a business that imported these handcrafted items and sold them to customers in the West. This business was not just about profits; it was about empowering these artisans and preserving their cultural heritage. However, managing such a business—especially one that involved international logistics, marketing, and sales—was a monumental task. Lois discovered a list of "2024 Best AI Tools," and she realized that these could be her key to success. Phase 1: Building an Online Marketplace for Handicrafts 1. Website and Coding Tools Lois needed a robust online marketplace to showcase the unique handicrafts from Jharkhand. Using CodeWP , she created a beautiful, user-friendly website that reflected the authenticity and cultural richnes...