Yesterday, I had a routine experience that sparked a profound realization about the future of marketing. While grocery shopping, I remembered I had run out of hot chocolate powder. Wanting a healthier option, I turned to ChatGPT, which promptly recommended several brands featuring 70% dark chocolate and low sugar content. This simple interaction as a consumer and a digital marketer led me to a fascinating question: could the next big frontier in marketing be brands creating advertisements specifically tailored for AI agents rather than directly targeting human consumers? In this blog, I will explore how AI-driven consumer behavior is reshaping the landscape of marketing, the potential for AI-targeted advertisements, and what this means for brands and consumers alike. The Shift in Consumer Behavior AI-powered tools, such as ChatGPT, Alexa, and Google Assistant, are increasingly becoming the go-to choice for consumers seeking personalized recommendations. These AI agents are transforming...
It was August of 1994, a time when India was buzzing with excitement, not just because of Sachin Tendulkar’s cricketing prowess, but because Hum Aapke Hain Kaun..! , the Bollywood blockbuster, had just been released. But here’s the kicker—it was the first film in India with Dolby sound, and most theaters weren’t equipped to handle this futuristic marvel. In the entire state of Odisha, the movie was playing in just one theater, in Cuttack, 25 kilometers from the capital, Bhubaneswar. Enter our two heroes: two college students from Andaman, who were more broke than a dropped coconut. Living in Hostel 2 of OUAT, they spotted an ad in the newspaper about the movie and decided to embark on an epic quest to watch it. Why spend money like regular folks? They chose the path of adventure—and frugality. So, they set off at 10 AM, haggled their way onto a cycle rickshaw to the railway station, and, like true thrill-seekers, decided to hop on a train without buying tickets. “What’s life with...