Digital Humanity

Introduction Imagine stepping into a world where the boundaries between reality and technology blur effortlessly. Where your glasses do more than correct your vision—they translate foreign languages in real time, adjust to sunlight, assist in workplace communication, and even ensure your safety. Meet Alex, a modern-day professional navigating her daily life with a revolutionary pair of AI-powered smart glasses that appear as simple as any regular eyewear. In this blog, we'll explore the features, benefits, and current state of AI glasses, and how the next generation of this technology will transform our lives. Chapter 1: A Day in Alex’s Life From morning to night, Alex's AI glasses enhance her experience. Stepping out into bright sunlight, the glasses auto-adjust their tint to a warm brown, suiting her preferences. As she passes by a foreign-language poster, the glasses instantly translate it into English. These real-time translation features are not futuristic drea...

I Watched a Skincare Product Sell 20,000 Units on TikTok in 48 Hours—This Is What It Means for Marketers As someone who’s been in digital marketing for over two decades, I’ve seen trends come and go. But what I witnessed earlier this month felt different—almost like a reset. It started with a simple TikTok video. A mid-tier skincare influencer from Singapore, Sabrina Tan, demoed a new anti-aging serum during a live session. No high-end production. Just authenticity and a relatable voice. The results? 20,000+ units sold in less than 48 hours. No paid ads. No complicated funnels. Just one video, one influencer, and TikTok’s algorithm doing what it does best—connecting content to intent at scale. Social Commerce Is No Longer an Add-On I remember back in 2009, when “social media marketing” was the new buzzword. Brands were still figuring out what a “Facebook page strategy” should look like. Twitter felt experimental. There were long boardroom discussions about wheth...

Introduction In just two years since AI moved from buzzword to boardroom, the life sciences industry has found itself at a crossroads. The global pandemic accelerated digital transformation, but 2023 truly ushered in the era where AI became embedded in marketing operations, from campaign planning to content generation. However, not everything went as envisioned. Some strategies that once looked promising hit roadblocks, while others delivered transformative results. This playbook explores the evolution of HCP engagement, the role of AI and omnichannel strategies, lessons from missteps, what's working, what’s changing, and what industry leaders are doing today. The Problem: Traditional Engagement Is Broken The healthcare professional (HCP) landscape has changed. Field rep visits are no longer the default, emails are ignored, and digital fatigue is real. Companies that relied on static, one-size-fits-all messaging struggled to maintain relevance. Example: A major pharma comp...