Disruption Is Not Coming — It’s Already Here: AI Is Reshaping Digital Marketing, and Accenture Just Moved the Goalposts
Last week, I wrote about how AI is restructuring the digital marketing ecosystem — from execution and search to agency models and B2B media strategies. If you haven’t read that one, here’s the link . It laid the groundwork. But this week, things got real. Accenture’s $1 billion acquisition of Udacity isn’t just another AI headline — it’s a market-defining move. It signals that AI fluency is now mission-critical for marketing services firms. They're not just selling transformation; they’re betting big on building talent pipelines and upskilling at scale. While Accenture has taken the spotlight with a bold M&A play, Cognizant is quietly making serious progress behind the scenes. From Cognizant’s AI services page , here’s what stands out: Unified AI Vision: Cognizant’s strategy centers on embedding AI into the fabric of enterprises — not just standalone models, but AI-native architecture for marketing, customer engagement, operations, and IT. CortexAI™ Platform: This ...
Comments