Yesterday, I had a routine experience that sparked a profound realization about the future of marketing. While grocery shopping, I remembered I had run out of hot chocolate powder. Wanting a healthier option, I turned to ChatGPT, which promptly recommended several brands featuring 70% dark chocolate and low sugar content. This simple interaction as a consumer and a digital marketer led me to a fascinating question: could the next big frontier in marketing be brands creating advertisements specifically tailored for AI agents rather than directly targeting human consumers? In this blog, I will explore how AI-driven consumer behavior is reshaping the landscape of marketing, the potential for AI-targeted advertisements, and what this means for brands and consumers alike. The Shift in Consumer Behavior AI-powered tools, such as ChatGPT, Alexa, and Google Assistant, are increasingly becoming the go-to choice for consumers seeking personalized recommendations. These AI agents are transforming...
Global Accessibility Awareness Day (GAAD) 2024 and future of Accessibility GAAD: Global Accessibility Awareness Day ( GAAD ), celebrated annually on the third Thursday of May (May 16th 2024), shines a spotlight on digital accessibility and the need for inclusive design. As an accessibility expert, I'm passionate about advocating for accessibility and ensuring that technology is accessible to all. In this blog, we'll explore the significance of GAAD, its history and its impact on accessibility across different regions, including APAC, EMEIA, NA and the future of Accessibility. As technology continues to evolve, so too does the field of accessibility. From AI-powered assistive technologies to inclusive design principles, the future of accessibility holds promise for creating a more inclusive and equitable world. In this blog, we'll explore emerging trends and innovations in accessibility and their potential impact on individuals with disabilities. History: GAAD, born from th...