Skip to main content

Posts

The Rise of AI-Driven Consumerism: Will Brands Advertise to AI Instead of Humans?

Yesterday, I had a routine experience that sparked a profound realization about the future of marketing. While grocery shopping, I remembered I had run out of hot chocolate powder. Wanting a healthier option, I turned to ChatGPT, which promptly recommended several brands featuring 70% dark chocolate and low sugar content. This simple interaction as a consumer and a digital marketer led me to a fascinating question: could the next big frontier in marketing be brands creating advertisements specifically tailored for AI agents rather than directly targeting human consumers? In this blog, I will explore how AI-driven consumer behavior is reshaping the landscape of marketing, the potential for AI-targeted advertisements, and what this means for brands and consumers alike. The Shift in Consumer Behavior AI-powered tools, such as ChatGPT, Alexa, and Google Assistant, are increasingly becoming the go-to choice for consumers seeking personalized recommendations. These AI agents are transforming...

From infiltration to migration and then…?

If former Assam Governor Lt Gen (Retd) Ajay Singh's assertion of around 6000 illegal Bangladeshis entering Assam daily is even partially correct, the fate of India's North East is at stake. The horrific demographic imbalance will see Bangla migrants outnumber the entire population of the region in the next two decades. read more | digg story

How ethical are you ?

When you are late to office, do you fudge the time to show you were in early? Do you feel it's no big deal to call your out-of-town granny from the office phone? Have no qualms about taking office stationary home for personal use? read more | digg story

Teach India

Teach India is a nation-building initiative (or social initiative) from the Times of India that brings together children in need of education and people who can contribute a little time towards teaching them. read more | digg story

Cellphones can cause cancer

The beloved cellphone without which most people feel completely powerless is actually a danger in disguise, says a leading health expert, who has called for limiting the use of the mobile phone because of it's possible cancer risk. read more | digg story

Blame India! Blame China!

Never ones to let raw facts get in the way of a good story, a familiar line spouted by Americans these days is, 'Why should the US curb energy consumption, when India and China are guzzling petrol and polluting the whole globe?' read more | digg story

Blame India! Blame China!

Never ones to let raw facts get in the way of a good story, a familiar line spouted by Americans these days is, 'Why should the US curb energy consumption, when India and China are guzzling petrol and polluting the whole globe?' read more | digg story