Skip to main content

The Rise of AI-Driven Consumerism: Will Brands Advertise to AI Instead of Humans?

Yesterday, I had a routine experience that sparked a profound realization about the future of marketing. While grocery shopping, I remembered I had run out of hot chocolate powder. Wanting a healthier option, I turned to ChatGPT, which promptly recommended several brands featuring 70% dark chocolate and low sugar content. This simple interaction as a consumer and a digital marketer led me to a fascinating question: could the next big frontier in marketing be brands creating advertisements specifically tailored for AI agents rather than directly targeting human consumers? In this blog, I will explore how AI-driven consumer behavior is reshaping the landscape of marketing, the potential for AI-targeted advertisements, and what this means for brands and consumers alike. The Shift in Consumer Behavior AI-powered tools, such as ChatGPT, Alexa, and Google Assistant, are increasingly becoming the go-to choice for consumers seeking personalized recommendations. These AI agents are transforming...
Post a Comment

Filing tax returns? A step-by-step guide

It's that time of the year again. You knew all along that it would come, whether you ignored or waited for it. The pages of the calendar have turned and you can hear colleagues waking up to it.

read more | digg story

Comments

Post a Comment

Popular posts from this blog

Half a Movie, Full Adventure: The Unforgettable Quest for Hum Aapke Hain Koun..!

  It was August of 1994, a time when India was buzzing with excitement, not just because of Sachin Tendulkar’s cricketing prowess, but because Hum Aapke Hain Kaun..! , the Bollywood blockbuster, had just been released. But here’s the kicker—it was the first film in India with Dolby sound, and most theaters weren’t equipped to handle this futuristic marvel. In the entire state of Odisha, the movie was playing in just one theater, in Cuttack, 25 kilometers from the capital, Bhubaneswar. Enter our two heroes: two college students from Andaman, who were more broke than a dropped coconut. Living in Hostel 2 of OUAT, they spotted an ad in the newspaper about the movie and decided to embark on an epic quest to watch it. Why spend money like regular folks? They chose the path of adventure—and frugality. So, they set off at 10 AM, haggled their way onto a cycle rickshaw to the railway station, and, like true thrill-seekers, decided to hop on a train without buying tickets. “What’s life with...
3 comments
Read more

Embracing Accessibility: How Mobile Phones Unlock Potential for People with Disabilities

In the realm of technology, accessibility has become a cornerstone for inclusivity, empowering individuals with disabilities to navigate the world with greater ease and confidence. Mobile phones, in particular, have emerged as vital tools that transcend mere communication devices, evolving into lifelines that cater to diverse needs. Let's delve into an in-depth analysis of two key market leaders iPhone 15 and Samsung Galaxy S24 iPhone 15: A Beacon of Inclusivity Apple’s iPhone 15 stands as a testament to the company’s commitment to accessibility. With features designed to assist users across various spectrums of disabilities, the iPhone 15 is more than just a smartphone; it’s a gateway to independence. Vision: The iPhone 15 offers a suite of options for visually impaired users, including customizable screen colors, adjustable text sizes, a zoom function, and the lauded VoiceOver feature, which allows users to interact with their iPhone through spoken commands. Mobility: Recognizi...
Post a Comment
Read more

Leveraging Digital Marketing Strategies in the Life Sciences Industry: A Comprehensive Guide

  Introduction   Why Digital Marketing Strategies Matter in Life Sciences   The life sciences industry is a dynamic and ever-evolving field, characterized by groundbreaking innovations and constant advancements. In this fast-paced environment, the adoption of effective digital marketing strategies is not just beneficial; it's essential for success. The life sciences industry, where innovation is the driving force, is highly competitive and relies on trust, accuracy, and expertise. Here's why implementing digital marketing strategies in this field is paramount:   Global Reach: Digital marketing strategies enable life sciences companies to extend their reach far beyond geographical boundaries, connecting them with a global audience.   Education and Engagement: These strategies not only educate but also engage healthcare professionals, patients, and stakeholders, fostering understanding, trust, and lasting relationships.   Measurable Impact: The beauty of d...
1 comment
Read more