Yesterday, I had a routine experience that sparked a profound realization about the future of marketing. While grocery shopping, I remembered I had run out of hot chocolate powder. Wanting a healthier option, I turned to ChatGPT, which promptly recommended several brands featuring 70% dark chocolate and low sugar content. This simple interaction as a consumer and a digital marketer led me to a fascinating question: could the next big frontier in marketing be brands creating advertisements specifically tailored for AI agents rather than directly targeting human consumers? In this blog, I will explore how AI-driven consumer behavior is reshaping the landscape of marketing, the potential for AI-targeted advertisements, and what this means for brands and consumers alike. The Shift in Consumer Behavior AI-powered tools, such as ChatGPT, Alexa, and Google Assistant, are increasingly becoming the go-to choice for consumers seeking personalized recommendations. These AI agents are transforming...
We didn't start the fire - Billy Joel
Still fighting the fire in 2024
**Verse 1:**
Climate change, AI rise, Twitter sold, big surprise,
Crypto crash, ChatGPT, electric cars on every street,
Ukraine fights, NATO grows, Elon Musk, space to Mars,
Tech layoffs, work remote, TikTok bans, court revoke.
**Chorus:**
We didn't start the fire,
It was always burning, since the world's been turning,
We didn't start the fire,
No, we didn't light it, but we're trying to fight it.
**Verse 2:**
COVID's gone, vaccines stay, Roe v. Wade in disarray,
BRICS alliance, China spies, climate talks, wildfire skies,
AI art, deepfake news, refugee crisis, oil crews,
G7, G20, protests, inequality.
**Chorus:**
We didn't start the fire,
It was always burning, since the world's been turning,
We didn't start the fire,
No, we didn't light it, but we're trying to fight it.
**Verse 3:**
Energy crunch, solar power, tech monopoly, abuse of power,
Inflation high, interest rates, Amazon dominates,
Housing crisis, student debt, crypto wars, big regret,
BRICS summit, global shift, rising powers, economic rift.
**Chorus:**
We didn't start the fire,
It was always burning, since the world's been turning,
We didn't start the fire,
No, we didn't light it, but we're trying to fight it.
**Verse 4:**
India lands on the Moon, G20, monsoon doom,
Digital rupee, tech boom, Chandrayaan's lunar room,
Farmer protests, Bollywood, Ganga clean, neighbourhood,
Space power, global rise, cricket wins, stock prize.
**Chorus:**
We didn't start the fire,
It was always burning, since the world's been turning,
We didn't start the fire,
No, we didn't light it, but we're trying to fight it.
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