Yesterday, I had a routine experience that sparked a profound realization about the future of marketing. While grocery shopping, I remembered I had run out of hot chocolate powder. Wanting a healthier option, I turned to ChatGPT, which promptly recommended several brands featuring 70% dark chocolate and low sugar content. This simple interaction as a consumer and a digital marketer led me to a fascinating question: could the next big frontier in marketing be brands creating advertisements specifically tailored for AI agents rather than directly targeting human consumers? In this blog, I will explore how AI-driven consumer behavior is reshaping the landscape of marketing, the potential for AI-targeted advertisements, and what this means for brands and consumers alike. The Shift in Consumer Behavior AI-powered tools, such as ChatGPT, Alexa, and Google Assistant, are increasingly becoming the go-to choice for consumers seeking personalized recommendations. These AI agents are transforming...
This is the time of the year when most of us at least think about a New Year Resolution. No matter how successful one has been in following the resolutions in previous year, one makes fresh resolutions for the coming year with full determination and will. read more | digg story